Studio · Unlocking the Power of Teams
PEAK LANE STUDIO is a consulting studio for behavioral strategy based in Vienna. We work with a network spanning research, design and implementation – in whatever line-up the task needs. The people you talk to are the people you work with.
Principles
Founder & Managing Partner
Alexis Johann works at the intersection of behavioral economics, media and technology. He started out as a business journalist at the Austrian magazines trend and profil, headed the digital media of the daily WirtschaftsBlatt and was managing director of styria digital one and Styria Content Creation.
From 2018 to 2026 he was a partner at FehrAdvice & Partners in Zurich, one of the world’s leading consultancies for behavioral economics, and built up its Austrian business. During that time he was responsible for around 150 client projects in transformation, customer interaction and performance management – rated 9.2 out of 10 on average.
He is the lead author of the studies on the value of journalistic content for search, with academic supervision from the University of Zurich and ETH Zurich, and author of the book “Führung wirkt zwischen den Worten” (with Andrea Fehr, Carl-Auer 2026, in German).
He teaches at HWZ University of Applied Sciences in Business Administration Zurich – with the lecture series “Innovation in HR – Behavioral Economics” and “Behavioral Strategy for Digital Leadership”. He studied business administration, psychology and communication science in Vienna.
Network
We work with partners who can do what we don’t build ourselves – and vice versa.
Behavioral tech · Switzerland
Intrinsa specializes in behavioral tech. Together we develop systems for individual learning journeys, feedback applications, learning platforms and cultural self-assessments. We contribute behavioral diagnosis and intervention design; Intrinsa contributes the technology that turns them into a tool for everyday use.
intrinsa.ch
AI platform
meinGPT is a platform on which companies build their own AI solutions – from the first use case through to core processes. Where our work on behavior and leadership needs a technical home, we implement it there.
meingpt.com
Strategy & innovation
Pioneers specializes in innovation processes. Together we support companies from idea to implementation: Pioneers contributes strategy and innovation methodology, we contribute the question of whether people will actually use the new thing in the end.
pioneers.io
Teaching · New leadership & HR
At HWZ, Alexis Johann is responsible for two lecture series: “Innovation in HR – Behavioral Economics” and “Behavioral Strategy for Digital Leadership”. What we teach there, we test in projects – and vice versa.
fh-hwz.chIndustries
There is one guarding every treasure. Thirty minutes, no obligation.
