Method
Diagnosis before intervention
Most change projects start with the solution. We start with the question of which behavior should change – and what is preventing it today.
Approach
Four steps
- 01 · Understand
Describe the target behavior so precisely that a camera could film it. Then read the context: what drives it, what holds it back?
- 02 · Test
Check on a small scale what actually changes something – in an experiment, in a pilot, with before-and-after measurement.
- 03 · Design
Findings become interventions: processes, defaults, leadership signals, communication. Removing comes before adding.
- 04 · Embed
Roll out, measure, and keep what the data supports.
Framework
P.U.R.E. – four barriers to AI adoption
Perspective
The gap between management’s picture of how far AI use has come and what actually happens in the teams.
Uncertainty
Unspoken norms and questions of status: is using AI allowed, wanted, recognized – or does it “feel like cheating”?
Resistance
Knowledge stays in silos: good applications are guarded rather than shared, because nothing rewards sharing.
Error culture
Where mistakes are punished, nobody experiments – and without experiments there is no learning curve.
P.U.R.E. was developed from behavioral research and from our project work.
The image we use for it: every treasure is guarded by a dragon. Inner dragons sound like defensiveness. Outer dragons sound like questions. Mix them up and you reach for the wrong sword.
Framework
CAMI – designing behavior change
Context
In what situation is the decision made?
Attention
Is the topic on the audience’s radar at all?
Motivation
Do they want to – and if not, why not?
Intervention
Which intervention fits this combination?
Attention and motivation give four groups: ready · skeptical · dormant · distant. Each needs something different. Address them all the same way and you reach only those who are ready.
It comes with the Behavioral Tool Kit: 39 tools in six groups, each with an evidence label – robust or conditional.
Signals – what leadership actually sends
Organizations rarely fail because of strategies. They fail because of signals. We check every message in three places: language – structure – behavior. Where the three contradict each other, behavior always wins.
The rules we keep
- Evidence is labeled: robust, conditional, estimate.
- We measure barriers and behavior, never individual people.
- Friction is not always bad: where speed does harm, it is a feature.
Let’s talk about your dragons.
There is one guarding every treasure. Thirty minutes, no obligation.